Marketing for Skincare: Is TikTok the Secret Sauce for Success in 2021?


For most people, 2021 was full of uncertainties. Canceled plans and events, appointments that didn't happen, the list is endless. Many people may still not feel completely comfortable putting something on their calendar in ink. Because of this, many people have sought alternatives and new sources of entertainment. Also, some of the things on a person's to-do list are much easier to replace than others.

While this is true, something that many people wonder is -; where do they turn when their skin is "acting up?" According to recent beauty market research, no longer are people consulting with professionals at their local beauty counter or professional dermatologists. In fact, there is now one answer for information, resources, and more that stands out in the skincare industry -; TikTok.

The Impact of Skincare Reviews on TikTok

For young consumers, TikTok is now considered one of the main references for reviews. This includes all types of consumer goods, from grocery store produce to skincare and more. Also, when these young consumers have nothing but time available, they have likely spent countless hours finding and buying the best products based on what other TikTokers have to say.

TikTok has taken the "word of mouth" mentality to an all-new level. By sharing information, it is possible to enhance visibility and become a powerful marketing tool. Keep reading to learn more about the impact of this social platform and the impact it is set to have on the skincare industry in the coming months.

Top Recommended Products

There are several skincare brands that have become highly recommended through TikTok. It is these lucky brands that have seen a huge level of response because of all the reviews posted on TikTok. In fact, there are countless products that are now on backorder because of this. Original users and retail employees have even begun to create original content that complains about the scarcity of some of these products.

The Introduction of the "Skinfluencer"

Many people wonder who is responsible for this lack of supply? In the app, there are countless well-known TikTockers who are talking about their favorite products. Because of this, a new type of star has risen called the "skinfluencer." This is someone who is available to provide help and support for any skincare concerns TikTok users have.

How Are They Doing It?

Generation Z is well-known for the use of the internet to get an upper leg on things. They can also access more education than any generation before by conducting a simple search online. These individuals have taken time to educate themselves in their spare time, which is something that Skininfluencers are doing, too. Of course, it is necessary for these individuals to have the proof to back up the claims they make, otherwise, they may wind up being canceled by the followers they have.

Using TikTok for Skincare Marketing

When it comes to TikTok there are more than a few ways to use it for the skincare industry. As can be seen from the information here, using TikTok may be an effective way for modern skincare brands to make a name and make a splash in this competitive industry. Be sure to check out some of the current successes to see what they have done.

 


4 Ways to Protect Office Workers from COVID-19

 While the majority of employees who are able to have been working from home for the best part of a year due to the COVID-19 crisis, there are many reasons why your business might require some staff to be present in the office. And after a long period of working from home, many employees are happy to get back to some sort of normalcy and work from an environment that isn’t the kitchen table or a makeshift home office. However, the threat of spreading COVID-19 is still as real as ever before, so if you require your employees to be present in the office, it’s important to take the following steps to protect their health and wellbeing.


Royalty-free image

Allow Flexible Working

Flexible working where employees come into the office on certain days of the week and continue working from home on the other days allows you to restrict the number of employees who are in the office at any one time, therefore reducing the spread of COVID-19 as a result. Rather than having everybody back in the office at once, this can act as a staggered return to work and give employees the chance to readjust after a long period of remote working too.

Sneeze Guards

Most offices were not set up with COVID-19 in mind, and if your office has desks that are close to or next to each other, this could quickly become a risk factor for employees who are coming into the business premises to work. Sneeze guards are clear plexiglass guards that you can use to provide a protective barrier between desks, while still allowing employees to easily communicate with each other. Find out more about sneeze guards and other protective equipment available at sneezeguardez.com.

Mask Wearing

Wherever possible, employees should wear a face mask or another type of face-covering when they are in the workplace. Research has found that masks are effective in slowing the spread of COVID-19 by providing a barrier for droplets that come from the mouth and nose when speaking, coughing, laughing, and sneezing. In some states, asking your employees to wear masks when in the workplace may be mandatory by state law. Employees should wear a mask wherever possible unless they are unable to due to an underlying condition. It is best to continue to allow employees with underlying health conditions to continue working from home for their own safety.

Hand Sanitizer

The past year has seen more sales of hand sanitizer and handwashing soaps and gels than ever before. Keeping your hands clean is still one of the most effective ways to protect against COVID-19 since many infections are caused by a person touching an infected surface and then touching their face. Provide a hand sanitizing station at the entrance of your office for employees to use on their way in and small bottles of hand sanitizer for each employee at their desk. To further reduce the risk of infection, make sure that the office is deep cleaned daily especially in high-touch areas like door handles and light switches.

Most office workers have been able to stay safe by working from home, but in some industries, this hasn’t been possible. If you have employees who are still coming into the office during this pandemic, these are just a few of the most effective safety measures to take.


Do Yourself a Favor and Commemorate These 5 Substantial Life Events With Jewelry

 


There is no question that jewelry is one of the best ways to commemorate any important life event. However, for those who are not sure when it is a good time to purchase jewelry, keep reading. Here are a few of the best times in a person’s life to purchase a nice piece of jewelry.

In fact, when jewelry is purchased for these life events, it will become an heirloom and can be passed from one person in the family to the next through the years. For anyone looking for details, keep reading.

1. Marriage

Marriage is the perfect time to celebrate with jewelry. While the engagement ring and wedding band are obvious choices, it is also nice to consider something else. For example, the mother of the groom could provide the bride with something from their family. They could also purchase something new as a “welcome to the family” gift.

2. Graduation

Regardless of if it is kindergarten, high school, or college graduation, a great way to mark this momentous occasion is with jewelry. A great option to consider is an engraved bracelet with the person’s name, date, and school. However, there are countless options to consider, and each one will make a gift that is truly appreciated by the person who receives it.

3. New Baby

A new baby is a joyous occasion for any family. When buying jewelry, there are several recipients to consider. For example, there are countless baby jewelry options to purchase and give to the child to use now or later in life. Jewelry can also be purchased for the new mom and even the grandmother. Take some time to browse the options to find the perfect piece to commemorate this special and joyous occasion.

4. New House

Buying a new house is a big deal. In fact, it is the biggest investment that most people will ever make in their lives. Now is the time to remember this moment forever with jewelry. There are a number of cute jewelry items, including key-shaped rings and similar things, to consider. This is something that most people are not going to forget, but having jewelry to mark this event is one of the best ways to hold on to the amazing feeling of being a homeowner.

5. Valentine’s Day

There is never a bad time to show someone how much you care or how much you love them. While this is true, a great time to express these feelings is the day made for love, Valentine’s Day. Even better, during this time of the year, most jewelry stores are having amazing sales on jewelry items that will make perfect gifts. This means that a person can get an amazing jewelry item for a low price, which makes the purchase even better.

When it comes to buying jewelry for a special occasion, there are no rules. Take some time to consider all the options that are mentioned here to ensure that the desired results are achieved. Knowing what to look for and what jewelry items to purchase is the best way to get the items that best mark the special occasion, regardless of where it is or when it occurs during the day. Being informed is the best way to make a smart purchase.

 


Inside a Male's Mind: What Female Facial Features Are Perceived to Be the Most Attractive?


Many people go through life never questioning what makes women attractive to men. People just assume that women are either pretty or not pretty and never question if there's some science involved. Here are four facial features that are perceived as being the most attractive to men, according to science.

Four Facial Features Men Find Attractive

While genetics determine how a person's face will look, there's also some science behind what makes a person attractive or unattractive. There is a reason that most men can agree on if a woman is hot or not. Studies have found four factors that humans use to determine if a woman is pretty or not. Women who want to feel more attractive can search for Fillers Near Me and get a little beauty help from a professional.

A doctor, plastic surgeon, or aesthetician will understand the science of what makes a woman beautiful and will aim to fulfill those four scientific factors. Many scientific studies have been done to determine these factors. These factors are as follows:

·         Facial fluctuating asymmetry

·         Facial averageness

·         Facial dimorphism

·         Facial maturity

A Deeper Look at the Four Features of Beauty

Likely, most people have not heard these terms before, as these terms aren't used in everyday conversation. Here's a deeper look into what these terms mean and a break down of each. Doctors, plastic surgeons, and aestheticians take the following into account when helping a woman decide which services would give her the biggest bang for her beauty buck.

When it comes to facial fluctuating asymmetry, this applies to the symmetry of a woman's face. This means that men find women attractive who has a face that looks the exact same on both the right side and the left side. Having a lip, an eye, or a nose slightly thinner or shorter on one side can mean that men won't find the woman as attractive as they would if the two sides of her face were perfectly the same.

When it comes to facial attractiveness, studies have shown that men prefer facial averageness. This means that men are likely to prefer a woman with "girl next door" features. If a woman has sharp or unique features, men may find them as beautiful as a woman with a typical or familiar face.

What does facial dimorphism mean? This term applies to classic feminine features. According to science, men find women with classic feminine features to be more attractive than those with masculine features. Examples of attractive features include full lips, high eyebrows, and round cheeks.

The last facial feature that men use to determine the attractiveness of women is facial maturity. This means that men take into account the youthfulness of a woman's skin to determine if she is attractive or not. Science claims that men consider youthful, bright, smooth, and healthy-looking skin as more beautiful than mature, bumpy, or dull skin.

In conclusion, science has a lot to do in determining the beauty of a woman, as perceived by men. Science claims that men prefer women whose features are identical on both sides of their face and women with familiar features. Men also consider women more beautiful when their looks are classically feminine and when they have healthy youthful skin.


5 Popular Types of Hair Extensions Celebrities Love to Wear




If you’ve found yourself longing for full, long hair, your days of wishing can be left behind thanks to human hair extensions. With these beauty enhancers, you can create any look you want with little hassle and in no time at all.

From long curls pulled up into a messy bun on top of your head to braids pulled back or framing your face, hair extensions open up a world of opportunities and allow you to experiment with new looks while having some fun. Lacking the inspiration and not sure what extensions to try out first? Consider looking to the stars to see what styles they’ve been creating recently. Here are five popular types of hair extensions that celebrities are rocking.

  1. Chrissy Teigen - Clip-In Extensions


Image Source - https://www.instagram.com/chrissyteigen/

In the public eye lately due to her heartbreaking pregnancy loss, Chrissy Teigen still manages to look incredible with her clip-in hair extensions. She has never been one to hide her love of hair extensions, sharing with her fans through Snapchat and encouraging women to own their hair extensions. Even her hubby is on board, with a hilarious photo on Instagram where John Legend dons his wife’s hair extensions and shares them with the world. We couldn’t love this couple more!

Let’s face it, this shows just how easy the clip-in extensions are to use—even husbands can use them! You can pop in these hair extensions for day-to-day wear, giving you the freedom to choose how to style your hair. With a little practise, you will be able to add them with your eyes closed, to achieve that sought-after length whenever you choose.

  1. Kim Kardashian West - Halo Hair Extensions

Here is a name that is constantly popping up in celebrity news, but not necessarily someone you would think is sporting hair extensions. In fact, Kim Kardashian frequently switches between wigs and hair extensions, depending on the day. Underneath it all, she has very short hair, which she once showed off in her Instagram stories.



Image Source - https://www.instagram.com/kimkardashian/

Halo hair extensions are some of the easiest to pop in. The Zala halo hair extensions are a new type of extensions method, which can be done each and every day. They sit gently on your head and are secured with a thin, invisible wire. You can simply pop them in, or take them out as you choose.

  1. Beyonce - Glued Hair Extensions


Image Source - Vogue.it

Of course, not all celebs are going for the temporary look. Beyonce has gone a step further, adding glue-in hair extensions to her collection of frontals and wigs to change up her look from time to time. The great thing about the glue-in extensions is that they only last a few days - so nothing too permanent. But unlike the clip-in extensions, they can be left in your hair overnight, so you can wake up with long, amazing locks ready to style in the morning. They are a cheaper option compared to sew-in or tape-in extensions, and are very easy to use. You can also take them out early if you choose, so you have plenty of freedom.

  1. Keke Palmer - Sew-In Hair Extensions

Keke Palmer is one of those celebs you want to keep an eye on, as she always seems to flaunt the latest look and keep up with all the trends when it comes to hairstyles. She chooses the easy option of just having them sewn in. This is when they are applied by weaving the natural hair into cornrows or small braids, before using a needle and thread to sew the weave into the braid or cornrows. These hair extensions last much longer, and you can enjoy them for six to eight weeks before needing to change it up. It means you can wake up each day with long, thick hair ready to be styled. It’s no surprise these are a popular choice for many celebrities who lead busy lives!

  1. Nicki Minaj - Wigs


Image Source - https://twitter.com/TeamMinajArmyPH/

Of course, you could just skip the hair extensions altogether and opt for a wig. Celebrities like Nicki Minaj love donning a number of different wigs, and it’s easy to see why. You can change your look dramatically with very minimal effort. In fact, you can even purchase hair extensions for everyday wear and then have a custom wig made for special occasions. It’s all about thinking outside the box and finding the look that works for you.